School Breakfast – Breakfast after the bell makes students smarter, happier, healthier and ready to work! Students at William B. Cruise Memorial School #11 in Passaic City jump start their day with a healthy breakfast – in the classroom. The Food for Thought School Breakfast Campaign Committee set a goal of boosting participation in the breakfast program by 30 percent, which means that 40,000 more children will start the day with a nutritious breakfast. The steering committee includes the NJ Departments of Agriculture, Education and Health, the American Dairy Association and Dairy council, anti-hunger, education and health organizations and long with numerous child advocates.